https://www.theverge.com/news/806259/nike-mind-neuroscience-footwear-foam-nodes
He wasn’t nervous. It was a vital pitch but he was on it. He had his lucky tie and his shoes. His wearable showed everything on track, all the biometrics heading in the right direction; the optimal level of stress. He sometimes imagined the shoes working; gently stimulating the right sensory areas at the right moments. He wondered what it would be like to manually control them, programme the stimulation he wanted. He couldn’t afford that. His were the Company’s. They controlled them. He couldn’t feel the nodes of course but like the lucky tie, he knew they were there.