It was her job to organise the snacks for the launch party. They hadn’t made the ad so their party couldn’t be billed. They had to pay. But they didn’t mind. It was a tradition. They all got a little drunk, slagged off the idea and the production and secretly wished they could be part of The Team. She picked her spot and poured herself a drink. Tradition dictated they watch the livecast version so the rerun was turned down. Her colleagues joined her. The Agents waited too, primed to analyse the data, dissect the ad, and generate the responses.