https://www.marketing-interactive.com/how-brands-can-win-hearts-and-carts-through-discovery
They had very different attitudes, wanted different things so they had very different agents. Sam didn’t care about shopping. It was a task they were happy to offload to an Agent. When Sam had seen the advert: “you press the button, we do the rest”, and the offer of a free data-sell Agent, Sam signed up without a thought. Chris had heard tales of browsing, finding surprises. They’d paid for an Agent. Chris loved tweaking the parameters and setting it off. Waiting to be surprised. It was Sam’s birthday, Chris pushed the discovery slider all the way to the right.