https://www.moreaboutadvertising.com/2025/11/wpp-creates-new-chief-innovation-officer-role/
The job title was useful. It opened doors in the company. As a human Chief, he was part of a select group and the fact the board had a CSO at all, let alone a human one was a statement. They’d tried an Agent of course: it could tell stories but it couldn’t get humans to imagine their own. Speculation fell off the Agenda and the Agent was repurposed in the Creative department. The Chief Speculation Officer told some stories but his real job was getting teams to take a moment to imagine a future. The humans were easy. Agents..?