Human touch remains key to AI customer service strategies

https://www.ft.com/content/50a829b8-57aa-44c0-b565-2819620f4f3f

The Hotel Manger didn’t sigh. He wanted to but he didn’t. His image was everything. Behind the counter he was professionalism personified. A gentle smile, an endlessly competent aura. A mistake was not an option. Whether he was advising on a suitable restaurant or listening to a “private” request, he was in charge. Now The Company had asked him to train his “relief”… as they called it. The new Manager was polite and professional. It knew the tone of voice that settled and reassured. It knew the best clubs. But no, that wasn’t what the guest was really asking for.