They still had humans in the loop. There were some who questioned paying humans rather than using Agents: “We’re a charity, we should spend funds on our work”. But for now, it was humans who made the creative decisions. They watched the live data and controlled the generator. The figures were clear, the campaign wasn’t having the effect the model predicted. They looked at the feeds and could see the empathy levels were well off. It was that obvious, they didn’t need the figures. They could see the problem. They decided to turn up the generator’s shock level to 11.