https://www.moreaboutadvertising.com/2025/12/mother-adds-two-new-ecds-to-its-london-line-up
The transfer window was closing. They’d made some lower level appointments but now the board was meeting to discuss the headline signing. They had all the data in front of them. The transfer Agents had run the models for all the signings but this one was special. The potential signing was a star with a set of awards, a reputation. The humans on the Board were split. It wasn’t just the money, some were worried about a culture fit. There were some rumblings from the teams about having such a star in charge. They could maybe change its programming but…