https://gizmodo.com/trumps-vile-post-about-rob-reiner-has-some-republicans-breaking-ranks-2000699979
His persona had been carefully planned, modelled and developed. It had worked. His populist performances had captured the feeds, fed the news Agents and connected with voters’ Agents looking for spikes. His “speak from the hip” performances were his thing. But it was hard work. He needed to be on everything, everywhere, all at once. And he had to make sure every hit was effective, just the right level of outrageous. The Agent was carefully calibrated. It monitored and modelled in real time and created the performances to match. They looked at the response data, shrugged and watched the next.