https://digiday.com/marketing/crisis-culture-and-costs-the-new-reality-of-the-modern-cmo
He struggled for an analogy. He was like the brand’s parent: raising it. Maybe he was its guard: protecting it. Maybe the brand was like a novel with him as the narrator? He played with these thoughts as he sat down to work. He was human. At least that was clear… for now. He looked at his team, his bank of screens, a wall in front of him. The Agents were ready with their reports: data, live streams, projections, models, simulations, trends and visualisations he still hadn’t figured out. As he began, a new image: maybe he was the conductor.