https://www.ft.com/content/9de227a5-2bc1-4730-88b1-dbbb5b559ee8
Real-world shopping is messy. Humans liked to wander, browse. You could model it to a certain extent – and he had the best sensors and models working on it – but humans just weren’t perfect. Their Agents were much better to work with. Shopping became a seamless experience: finding the product, negotiating the price, fulfilling, delivering. Why didn’t his human customers want the same in his stores. He’d built Agents into trolleys and baskets: guiding, helping, offering. Humans could get what they wanted, what they needed. What they didn’t know they needed or wanted, more easily, efficiently. Why didn’t they want it?