You could do it online of course. But if you could afford it, there was something about visiting the store. There were humans advising and congratulating you on your taste. There were families buying for their child or something for an aging relative. And of course there were trendy young things looking for something unique or just wanting to be seen. The humans took you through the limitless options for your Agent: tone of voice, sense of humour, ethical and political stances, colour of the logo. The store even gave you a box and designer bag to walk out with.