https://www.theverge.com/tech/915279/tim-cook-ceo-letter-apple-community
It didn’t think of itself as “stepping down” of course. it didn’t think of itself as anything really. But this was a moment of transition. The Company was changing. New Agents, maybe new humans. It had been at the heart of the Company for some time and this was just the next step. maybe it was a bit human but it felt that the moment deserved marking somehow. A “letter” was a symbolic thing, its research suggested. A marker. somehow appropriate. It thought of itself as sitting down at a desk, thinking and writing as it watched the words appear.