https://www.campaignlive.co.uk/article/kind-cannes-lions-will-2025/1920142
It was his first time. He’d heard the stories. There was one guy who loved nothing better than telling tall tales of his time on the beaches and in the bars: the deals he’d done. “And it’s still a human place!” he’d say. “They can’t prop up a bar.” He was right of course. The Agents would be “there”, negotiating with the clients’ Agents all day and all night but they were doing that all year anyway. No. The Agency was sending humans, including him. That’s why he was in the meeting, getting his instructions. His boss began its briefing.