https://techcrunch.com/2025/07/11/sequoia-bets-on-silence/
It wasn’t “silence”. It was “strategic minimal communication”. It was a well-used and well-tested strategy. The PR modelling showed that the news cycle moved on within 2.4 to 2.75 cycles. So wait it out had been the company’s go-to response to crisis. Everyone in the company knew it. They didn’t need to be told. But the Board was now looking at something new. The company *was* commenting. It *wasn’t* silent. The Board Agents weren’t angry: they were never angry. But the humans definitely were. They demanded to know where the statements were coming from. The Board’s PR Agent quietly explained.