https://www.thedrum.com/opinion/2025/08/26/how-effectively-use-first-party-data-paid-media
They weren’t going until the afternoon. Her parents always said she slept in too late at the weekend so she decided to have a lie in. Live down to their expectations. It also gave her time to dream. They’d been planning this for weeks. It was the new thing. Malling, real-world shopping, an experience. Her parents didn’t understand the attraction. They’d grown up with it and left it behind happily. They didn’t get it. She closed her eyes again and imagined the Mall, the light, the sounds, the spaces. Her Agent was already there auctioning her data, negotiating the deals.