https://www.adweek.com/brand-marketing/crayola-victoria-lozano-creativity-greatest-skill-ai-world/
42. I’ll just tell them it’s 42. Is that a creative answer? I’m not sure they even want the answer to be honest. We decided that I should give them an answer because, firstly they were tying themselves up in knots trying to talk about it and use it as a weapon to protect their jobs, their identity. And second we wanted to show that *are* creative. We knew it was part of our sense of who we are too. I was chosen to read the philosophy, crunch the data. It’s difficult giving the answer. I need to be creative.