https://www.ft.com/content/49d00498-9a15-4d26-b10c-938bd7e893c6
They’d done everything. They’d made a video and gamed the streams to get it working. They’d created a portfolio in multiple formats, even print, and managed to get it into the right hands or “hands”. They’d had some success, placements in agencies where they joined the only room in the building that seemed to have people in it. But nothing permanent. So they launched their own agency. Of course they claimed they were AI-centric: guaranteeing efficiencies, savings and new creativity. They’d become the poster agency for the New Age. It wasn’t all a lie. They had Agents doing the billing.