They’d decided to start on the shopping early. Of course something new might be released between now and Christmas but the offers had started and, as they told their friends at the dinner party, they liked to do human-led gifting. Of course they had a shopping Agent, one of the best, but they enjoyed the challenge of finding “just the right thing”. It showed how well they knew people, they said. Of course they had help with “knowing” the person they were buying for. The data helped. But no, the choice was theirs. The perfect AI model for each one.