https://www.marketing-interactive.com/report-how-brands-can-put-the-social-back-into-social-media The team referred to the model as “it” despite the company giving it some carefully focus-grouped name. They knew it was a machine. Their job was to make it a better one, they pointed it in the direction of social feeds, streams, games, social experiences. They told it to watch humans talking, playing, arguing… … [Read more…]
https://www.geekwire.com/2025/when-ai-becomes-the-creative-director-amazon-vp-jay-richman-on-the-future-of-media-and-ads/ The Futurist store on the stage. His outfit and hairstyle had been carefully created according to the best data. He’d watched the T-shirt subtly change color as the latest trend came in. But he was human. A real voice, a prophet in a world of algorithmic models and passionless Agents running the future through … [Read more…]
https://www.geekwire.com/2025/ai-powered-robots-are-helping-aws-extend-the-life-of-data-center-electronics/ The nightwatchman was… a man. He sometimes thought about how odd that was. When he met his friends in the pub or the cafe after a shift he looked at his friends and thought of their jobs. One was a driver , one a gardener, I’ve a childminder: all to the rich who wanted … [Read more…]
https://www.ft.com/content/638fd176-d50e-4633-b872-174652f4f2bd They were both waiting. They both knew there was nothing they could do for now. They might as well get on with something. So that’s what she was doing. She was quite relaxed about it. She had work today, Agents to tend to, like houseplants, which ironically didn’t need any attention as the house … [Read more…]
https://www.ft.com/content/cec6cc7d-26e7-4cdf-9068-b86f810ad69c He was ready. They didn’t know if they were. The first day of school. The first step on a journey their Agents had modeled and planned for. The right school, the right subjects, the best sponsors, it had all been planned and they’d run through it in their minds but they were only human: … [Read more…]
https://techcrunch.com/2025/09/16/meta-connect-2025-what-to-expect-and-how-to-watch/ It was appointment to view. Every year ordinary people joined commentators, analysts (human and Agent) to stream the event. There were a few who tried to ignore the announcements or waited for their commentators to fill them in but most knew they needed to be there. The changes were real time, the new capabilities, … [Read more…]
https://uk.themedialeader.com/mentoring-a-two-way-street-to-growth-and-wellness She wasn’t old, she was experienced. She didn’t mind the word “old”. She’d been in the business a long time. She could remember The Before, the Anthropocene. Bubbles and crashes. She’d been part of the equality fights, seen the gradual change, the steps forward and back. She was experienced and that’s why they kept … [Read more…]
https://www.ft.com/content/49d00498-9a15-4d26-b10c-938bd7e893c6 They’d done everything. They’d made a video and gamed the streams to get it working. They’d created a portfolio in multiple formats, even print, and managed to get it into the right hands or “hands”. They’d had some success, placements in agencies where they joined the only room in the building that seemed to … [Read more…]
https://arstechnica.com/tech-policy/2025/09/spotify-peeved-after-10000-users-sold-data-to-build-ai-tools/ It started because we were skint and who wants to work clicking or running delivery drives or joining the reserves and piloting drones. We couldn’t be bothered vibe coding Agents on The Market so decided to sell our organs. Everyone’s got the stuff anyway, so sell it. Then we realised we could get more … [Read more…]
https://www.campaignlive.co.uk/article/campaign%E2%80%99s%20inspiring%20women%20awards%202025%20launches%20bursary/1932309 The awards had a new category this year. The sponsors wanted to be seen to be embracing “diverse talent”. The word “diverse” was still used… carefully. Obviously the sponsors couldn’t be associated with its previous meaning so they’d reimagined it. The industry needed diversity, the models showed it, the algorithms proved it. But now … [Read more…]