TV

Dispatch from an advertising future #199

https://www.warc.com/content/feed/sky-glass-looks-to-seize-connected-tv-in-one-package/en-gb/3753 Sky Glass looks to seize connected TV in one package He called himself The Gardner. His avatar was an illustration from an Oscar Wilde story where The (formerly) Selfish Giant took an axe to the walls around his garden, allowing the children to play. The Gardner hacked walls. He looked at the gleaming pane … [Read more…]

Dispatch from an advertising future #13

NFL secures TikTok partnership to attract millennials Here at the British Casting Company our department for Short Form Output (SFO) ensures our content remains engaging as our younger customers change their viewing habits. Our millennial content experts work with editors to sharpen programming and we are in discussions with Wimbledon and the Boat Race to … [Read more…]