The Speculation Studio

Dispatches from an advertising future #108

September 22, 2020 by What if..?

https://www.thedrum.com/opinion/2020/09/22/amazon-launches-luxury-store-will-luxury-brands-buy-it

We’ve spent a long time being exclusive. We’re careful not to say anything about ‘The Public’, but they know and we know, we’re different. Well we all knew. Now? It was bad enough when management embraced ‘social media’ – the very name! I bit my tongue. Then they ignored the real shows and spent money on so-called ‘experiences’, open to anyone. I held back. But this is too far. I’m not a computer person, which is why I need you. This “shop”, can you shut it? Take it down or whatever you people say? I’ve read about something called a DDOS?

Posted in: speculations Tagged: Amazon, luxury, retail

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