luxury

Louis Vuitton launches Discord server with exclusive content for NFT holders

https://www.marketing-interactive.com/louis-vuitton-launches-discord-server-with-exclusive-content-for-nft-holders My family has worked for the company for generations. I think my great grandfather had some connection to the original founder but I have photos of my grandad and my mother working here. I still have the scissors my grandad used and my mum has only just stopped doing the intricate stitching. Even if … [Read more…]

How Ralph Lauren’s ‘phygital’ boot sale in Fortnite shows benefits — and limits — of virtual commerce

https://digiday.com/marketing/how-ralph-laurens-phygital-boot-sale-in-fortnite-shows-benefits-and-limits-of-virtual-commerce He thought of it as a family firm. It wasn’t, obviously. It was a global luxury business owned by a shadowy nested doll of holding companies with names that didn’t resonate like the one he always said he worked for. His dad had worked here. His aunt. Generations. Heh his dad had to come … [Read more…]

Researchers develop wireless, ultrathin ‘Skin VR’ to provide a vivid, ‘personalized’ touch experience in the virtual world

https://www.sciencedaily.com/releases/2022/12/221215104536.htm The package was as beautiful as she expected. The historic logo embossed deep into what can only be described as premium cardboard: soft and weighty. Opening was more than ‘unboxing’. It was sensual. She took her time. She couldn’t believe this was all free – to some at least. She pulled back the tissue … [Read more…]

Dispatch from an advertising future #242

Gucci built a persistent town inside of Roblox https://www.theverge.com/2022/5/27/23143404/gucci-town-roblox I’m not elitist. But I do like quality. And I like to be different. Many do. They pay for hand-made artisan clothes, customise, make their own. That’s them making a statement. That’s exclusivity. I like certain brands. They are unique, different, exclusive. I like that their … [Read more…]

Dispatches from an advertising future #108

https://www.thedrum.com/opinion/2020/09/22/amazon-launches-luxury-store-will-luxury-brands-buy-it We’ve spent a long time being exclusive. We’re careful not to say anything about ‘The Public’, but they know and we know, we’re different. Well we all knew. Now? It was bad enough when management embraced ‘social media’ – the very name! I bit my tongue. Then they ignored the real shows and spent … [Read more…]