The profiles were nearly complete. The different dimensions were in place. Shopping JDoe was catalogued. Consuming JDoe was captured. Emotional JDoe was measured. Moving JDoe was tracked. There was no need to worry about the JDoe office space as there had been in The Before. The JDoe home space was visualised. The various dimensions of JDoe were overlaid and interwoven. They were nearing the data singularity. “This is a golden age,” they were always told. “You don’t have big data or thick data, you have complete data.” She stared at her screens and tried to think of a funny idea.