https://www.adweek.com/media/how-brands-are-humanizing-ai/ No, I don’t want an away day. We need something much more fundamental. Yes, it’s ‘team building’ but no, paint-balling won’t do it. We need to do something more permanent. A reset. A rethink of how we work together. You’ve seen the tensions. You seen the dysfunctional ‘teams’ . We’ve all seen talent wasted … [Read more…]
https://digiday.com/marketing/here-is-the-anatomy-of-the-2023-christmas-ad-season/ Perfection has served us well. You only have to look at the awards on my shelves! We’ve hit every judge’s buttons, regularly. Our culture AIs have identified the trends and things that resonate faster than our competitors’ and we have the best prompt engineers in the business in our creative teams. We’ve automated perfection … [Read more…]
https://www.vice.com/en/article/m7bxdx/scientists-are-researching-a-device-that-can-induce-lucid-dreams-on-demand?utm_source=tldrnewsletter My parents told me about when mobile phones (as they were called) first came in at work. “Suddenly we were always available,” they said. They told me how shocked they were that they were expected to answer messages in the evening. Something called “work-life balance” was big at the time. I smile. I mean … [Read more…]
https://www.campaignlive.co.uk/article/clients-moving-back-highly-creative-campaigns/1846237 Look, it’s not me demanding this. It’s them. They’re sitting at their dinner table and their kids are showing them the latest thing they’ve cobbled together on the their laptop with a few prompts and then they’re on the phone to me yelling the C word. No I don’t know what it means either … [Read more…]
https://www.theverge.com/23933209/the-beatles-now-and-then-release-date-ai It’s sad really. Looking back we were mates. A band of brothers having fun and making things. I remember that first awards ceremony, on stage together. We were so young. Naive maybe but mates, partners. Of course then it all went mad. More awards. More money. But even then, we were friends, partners. But … [Read more…]
https://www.wired.com/story/how-to-use-chatgpt-dalle-3-create-images/ They were biased of course. All parents are. They told tales of when she’d responded to the holograms over her crib. “You could see that she was creative,” they said. “We knew we had to nurture that.” And they did. Investment they called it. No expense spared. The took out subscriptions to the best … [Read more…]
https://gizmodo.com/charlie-brooker-black-mirror-netflix-tone-changes-1850944711 We had a particular style when we started. Some thought it was a bit dark but it came from us, our backgrounds and yes our feelings about the world we were writing about. I don’t think we were dystopian. We followed where the the objects and the stories took us. We liked to think … [Read more…]
https://spectrum.ieee.org/ai-design Yeh I get it. Imagination, creativity, innovation… The business needs them. My career needs them too I guess. And to be fair developing those skills has actually made me better at my job. They certainly helped certain people who shall remain nameless, become more open to ideas. If I was honest I’d say they’ve … [Read more…]
https://www.technologyreview.com/2022/10/18/1061320/digital-clones-of-dead-people/ We all miss him. I can still see him with his cup of coffee – so many spoonfuls of sugar – with that impish smile. Poised to come out with one of his jokes. I loved him. He was always there with advice and more. But it’s not just me. We’re all feeling it. … [Read more…]
https://www.theverge.com/2023/10/10/23911381/adobe-ai-generated-content-symbol-watermark The appeals process is so slow. It’s good you can appeal but I have to take it down until the decision. I could leave it up with the Balance Mark as it is but… Well that’s why I’m appealing! I fill in the details, not just the time the human and AI spent but … [Read more…]