They’ve got us over a barrel. It’s where the people are. We had a good run. Both state and private, frenemies controlling access and product. Now we have to take their terms. They’re the main player. People love them.. They get that fun “wrapped” thing at the end of the year. All the tracks they’ve done, how they compare, what was most popular… They curate their own tracklists and share them… the new mum, occasional jogger list! Save them, revisit them, share them. All easy to use, always available. And of course there’s lock-in. Patients can’t be bothered going elsewhere.