They didn’t think of themselves as students. They were industry professionals: part of the community, working on the challenges. Paid a living wage but confident they had a future with more rewards to come. Agencies and businesses were not guests or visitors, they were partners, co-designing the Pivot Programme that responded rapidly to industry, social and technological shifts. The young (and not so young) diverse teams didn’t complete “assignments” or even briefs. They worked on challenges, design-thinking and speculating their ways through complexity. They didn’t look for “the answer” they searched for better questions. They learned. The industry partners learned.