https://www.campaignlive.co.uk/article/brands-apprehensive-pride-campaigns/1825330
Look, I’ll talk to her. I can’t say more than that. You know that I support you. Your cause is close to my heart, personally… some of my best friends are… Yes, I know you’re disappointed but, it’s not my remit. You have to understand, the company wants to offer support when, where and how it is most effective. That’s why she was brought in. Let me speak to the CPO. Her Purpose Department is drawing up the strategy now. She’s looking at what purposes will be resonating and how over the next five years. I’ll see where you stand.