The Speculation Studio

How Marketers Can Use Live Football TV Data to Reach Viewers Beyond Game Day

June 29, 2023 by What if..?

https://adage.com/article/media/how-marketers-can-use-live-football-tv-data-reach-viewers-beyond-game-day/2500076

He tried to explain the game to friends who followed other sports. “It’s a rollercoaster,” he would say. “In just those 90 minutes you feel joy, despair, hope. All of life in a Saturday afternoon.” They didn’t get it: their faces blank. The opposite of experiencing the match, he thought as he settled down on the sofa with his usual snacks for the build-up. The system wasn’t on a sofa, he knew, but it was still settling in for the afternoon. Preparing to pay as close attention as he was. Following his rollercoatser ride closely. At least it got it.

Posted in: speculations Tagged: sport

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