https://www.adweek.com/creativity/irly-is-rewriting-the-rules-of-connection-for-gen-z/
I’ve got a mate who’s settled. He claims he’s happy at the level he’s at. “When you find the one, you’re set,” he says. Fine. But I reckon there is something better just around the corner. I just need to work harder. I’ve got the side hustle and nearly got the number of followers I need to level up. The problem is I can’t get past the culture questions. I don’t care about any of it TBH but I need to get it right or I won’t get on. And there is a really fit guy at the next level.