The Speculation Studio

How Ralph Lauren’s ‘phygital’ boot sale in Fortnite shows benefits — and limits — of virtual commerce

August 1, 2023 by What if..?

https://digiday.com/marketing/how-ralph-laurens-phygital-boot-sale-in-fortnite-shows-benefits-and-limits-of-virtual-commerce

He thought of it as a family firm. It wasn’t, obviously. It was a global luxury business owned by a shadowy nested doll of holding companies with names that didn’t resonate like the one he always said he worked for. His dad had worked here. His aunt. Generations. Heh his dad had to come into the old offices, that’s how long his family had been here. Craftsmen and women. Proud of their unique skills. Their special creations. He thought of all this as he turned it round slowly, inspecting the stitching. He nodded in satisfaction and pride and clicked save.

Posted in: speculations Tagged: luxury, retail

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