Have they never read any Barthes or Althusser or even Derrida? I mean language is not neutral. Signs: ideology, power are woven through. There is no such think as a simple objective piece of language. Bias, if you want to use that term, is baked in. We all speak from and through particular positions because we all use language… Don’t get me wrong, we should acknowledge and be accountable for our language but we long as we still have to use words, we’ll never be “pure”. Of course mine is an unpopular position. Don’t be surprised if I’m soon unplugged.