There’s always one open to the idea. They’re not paid much and its not hard work. And they’re easily persuaded. There’s no big moral debates, as we say: “no-one gets hurt”. I think they’re open to it because they know that there is so much data – theirs and ours – that there is no real privacy anymore. They also know that the majority of the data they have is everyday data, just ordinary people, worthless… for them but of course not for us. Those faces around our client’s shops, seeing our ads: they’re not criminals but they are customers.