Trust is essential to the future of media. But how can advertisers measure it?
https://uk.themedialeader.com/trust-is-essential-to-the-future-of-media-but-how-can-advertisers-measure-it
The industry was old-fashioned in some ways. These meetings were always “meat meets”. Of course everyone brought their Agents but the meeting and the decision were slow, human, face-to-face. And this meet started with bad news. The network wouldn’t be renewing the show. Her Agent had warned her but… Read the rest