Trust is essential to the future of media. But how can advertisers measure it?

https://uk.themedialeader.com/trust-is-essential-to-the-future-of-media-but-how-can-advertisers-measure-it The industry was old-fashioned in some ways. These meetings were always “meat meets”. Of course everyone brought their Agents but the meeting and the decision were slow, human, face-to-face. And this meet started with bad news. The network wouldn’t be renewing the show. Her Agent had warned her but… Read the rest

ChatGPT as a soccer advisor: Seattle Reign FC uses AI to develop new defensive strategy — and it worked

https://www.geekwire.com/2025/chatgpt-as-a-soccer-advisor-seattle-reign-fc-coach-uses-ai-to-develop-new-defensive-strategy-and-it-worked/ The pizzas were lined up. The beers were chilling, apart from the ones for Chris who liked them lukewarm. The screen and the sound system were optimized for “stadium” – they still refused to sit there wearing what they called “goggles”. They were discussing other things while the pundits… Read the rest

Revealed: Israel demanded Google and Amazon use secret ‘wink’ to sidestep legal orders

https://www.theguardian.com/us-news/2025/oct/29/google-amazon-israel-contract-secret-code The “plausible deniability” strategy had, ironically, come from an Agent. The CEO could claim being in the dark from the beginning and the media Agent sensors couldn’t detect any variance. The Agents that had made the “mistakes” were now airgapped while the company investigated, he announced reading a statement… Read the rest

Super Teacher is building an AI tutor for elementary schools — catch it at Disrupt 2025

https://techcrunch.com/2025/10/28/super-teacher-is-building-an-ai-tutor-for-elementary-schools-catch-it-at-disrupt-2025/ They’d paid for a “human-centered” school”. When the subject came up at dinner parties, they’d say that they could provide the Agentic education at home, they wanted the school to offer something different. They always stayed to watch a teacher usher the children in from the playground every morning.… Read the rest

Google’s AI health coach will soon be available to some Fitbit Premium users

https://www.engadget.com/ai/googles-ai-health-coach-will-soon-be-available-to-some-fitbit-premium-users-170022769.html She pulled the blanket over her head. It did no good. Always so upbeat, encouraging. If it could have laid out her running clothes, neatly ironed with an energy bar on top, she was sure it would. It couldn’t so it just talked, incessantly. At least it made coffee… Read the rest

What it’s like to wear Amazon’s new smart glasses for delivery drivers

https://www.geekwire.com/2025/what-its-like-to-wear-amazons-new-smart-glasses-for-delivery-drivers/ He had a faraway stare. No eye contact. He looked through you. He turned from your door in an awkward way, like he was on autopilot. When he turned at the gate there was something robotic, a slightly faster pace, an unhuman feel. She knew him quite well, or… Read the rest

OpenAI reportedly developing new generative music tool

https://techcrunch.com/2025/10/25/openai-reportedly-developing-new-generative-music-tool/ It was usually some version of “it’s good for you, you’re learning so much”. Sometimes it took an autobiographical twist: “I wish I’d had the chance when I was growing up…” Sometimes it involved bribery: “just another 10 minutes and then you can go and play.” Sometimes it worked… Read the rest