WPP launches Open Pro to put AI marketing power directly in clients’ hands

https://www.marketing-interactive.com/wpp-launches-open-pro-to-put-ai-marketing-power-directly-in-clients-hands It was known as “The Fitting”. Like getting a suit, the story went, you could buy off-the-peg. It would fit, if you were a standard size. It might even be smart, but it was only when you went bespoke that you could tell the difference. Made-to-measure, crafted for you.… Read the rest

With impeccable timing, AWS debuts automated cloud incident report generator

https://go.theregister.com/feed/www.theregister.com/2025/10/23/aws_cloudwatch_automated_incident_reports/ The Nightwatchman wasn’t busy; was rarely busy. The building and warehouse hummed along. There was little to do. The buildings were secure, security was tight, the systems robust but the Company had a Nightwatchman because its clients wanted visible reassurance. So every night The Nightwatchman sat and watched. Clients… Read the rest

Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness

https://digiday.com/marketing/advertisings-new-universal-language-for-ai-agents-sparks-old-debates-about-power-and-openness It was a closed shop, a secret society, a powerful network. The Protocol underpinned the Agents work, allowed them to “talk” to each other, connect, work, deal. The Protocol decided who could join, made demands on how they joined, what they could do, which members they could connect with.… Read the rest

Too burned out to travel? This new app fakes your summer vacation photos for you

https://techcrunch.com/2025/10/18/too-burned-out-to-travel-this-new-app-fakes-your-summer-vacation-photos-for-you/ It was a civilised breakup. Polite. Adult. They’d just reached the end of the relationship. Agreed. Even sorting through the possessions happened without rancour. There was a sort of melancholy. “This one was yours. I remember when your Agent bought it. You couldn’t work out why until it explained… Read the rest

Kayak launches an ‘AI Mode’ for travel questions, search, and bookings

https://techcrunch.com/2025/10/16/kayak-launches-an-ai-mode-for-travel-questions-search-and-bookings/ Their Agents predicted they would get enough work by the Spring. His contracts would fall-off in January but he’d pick up again in February. They should be ok. It looked like they’d be able to get a holiday next year. They loved this moment when the models came in… Read the rest

Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

https://www.adweek.com/media/new-york-times-le-monde-bundle-ai-translation-onbackground/ He liked to sit at the table for breakfast. He called it his “start to the day”. His family rushed around, packing bags, configuring their Agents, grabbing a coffee but he sat there with his “newspaper”. He couldn’t afford a material copy; one day, he thought. “Then I want… Read the rest

How Raffles Hotel is banking on the butler to modernise luxury

https://www.marketing-interactive.com/how-raffles-hotel-is-modernising-luxury-through-storytelling The Hotel Manager was human. That was the point, what made the hotel special, at the heart of its “gracious service”. Tall, immaculate, perfect accent. The hotel was smart of course. Rooms seamlessly adapted to particular guests, needs were predicted and serviced before the guests could even ask. The… Read the rest