WPP launches Open Pro to put AI marketing power directly in clients’ hands
https://www.marketing-interactive.com/wpp-launches-open-pro-to-put-ai-marketing-power-directly-in-clients-hands
It was known as “The Fitting”. Like getting a suit, the story went, you could buy off-the-peg. It would fit, if you were a standard size. It might even be smart, but it was only when you went bespoke that you could tell the difference. Made-to-measure, crafted for you.… Read the rest