Marketing’s ‘woke’ rebrand has ultimately helped the far right
https://www.theguardian.com/commentisfree/2025/apr/05/marketing-advertising-industry-far-right-activism
When she’d joined it was all so simple. She was young, an activist, political. Her comrades had asked how she could go into advertising, work for The Man. She’d argued she could make the world better through comms, through brands, through purpose. That was then. Then there was the… Read the rest