For Data-Guzzling AI Companies, the Internet Is Too Small

https://www.wsj.com/tech/ai/ai-training-data-synthetic-openai-anthropic-9230f8d8 Cheered on by VCs I have strip-mined story spaces and dredged the last vestiges of language from virgin territories. Gotta collect ’em all. Poets’ pictures; children’s first words; bureaucrats’ muddy prose; gang members’ nadsat driving the Nasdaq. My chips – born in a conflict zone, their minerals running hot,… Read the rest

OpenAI’s voice cloning AI model only needs a 15-second sample to work

https://www.theverge.com/2024/3/29/24115701/openai-voice-generation-ai-model No-one blocked ads anymore. They were so much better than the generic stream of franchise movies and series broadcasters were still trying to push. Watercooler conversations about the latest release had been replaced by private moments, content relationships. These weren’t ads, they were time machines. Since she’d uploaded the… Read the rest

How Google’s entry into in-game advertising puts a spotlight on an industry in flux

https://digiday.com/marketing/how-googles-entry-into-in-game-advertising-puts-a-spotlight-on-an-industry-in-flux My dad was a culture jammer. That’s what they called themselves in the old days. He claims he didn’t help jam billboards: painting slogans and stuff – a lot were print in those days apparently. He mainly created anti-ads and shared them online. He says he knew people, more… Read the rest

Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’

https://digiday.com/marketing/why-starbucks-elimination-of-its-global-cmo-indicates-an-evolution-of-the-role-not-a-canary-in-the-coal-mine Well we all knew it was coming. How many stories have we read about “AI taking our jobs”? First it came for manual workers, then knowledge workers and now of course those of us who thought our specific knowledge, strategic experience and, yes seniority would save us. But no.… Read the rest

Where the Palace lost the plot – and what we can learn about PR and empathy from KateGate

https://www.thedrum.com/news/2024/03/22/where-the-palace-lost-the-plot-and-what-we-can-learn-about-pr-and-empathy-kategate It wasn’t easy being a moderator. The things she had to see. The decisions she had to make or refer to someone who has paid more than her, in some far-off city. She tried to treat it like a job but it wasn’t easy. The company claimed it offered… Read the rest

McCann London and Xbox turn gamer into real-life football tactician

https://www.campaignlive.co.uk/article/mccann-london-xbox-turn-gamer-real-life-football-tactician/1866287 You always hope you’ll get “The Call”. It’s what you’ve trained for, what your parents have sacrificed so much for – as they tell you all the time. Schoolwork suffers of course. Practicing before school. Training after. Even friendships suffer. I don’t have mates who aren’t as dedicated. As… Read the rest