https://digiday.com/marketing/why-esports-companies-hope-generational-fandom-brings-sustainability-to-the-industry I’ll admit it, it wasn’t planned. But we’re made up. I’m nervous of course. Who’s ever ready to be a dad? Sometimes it’s the little things: how do you know the bath is the right temperature? Sometimes big: what if she wants to be a banker? But Il one thing I can be sure … [Read more…]
https://www.warc.com/newsandopinion/news/amazons-twitch-to-show-premier-league-games/43760 He dialled the crowd up to 11 as his team swarmed up-field. He swung the view around to follow the forwards, swooping, hovering. The pass found the wing, past two defenders he hoisted a cross into the box, where… into the keeper’s arms. He reached for his beer with one hand and his controller … [Read more…]
https://www.thedrum.com/news/2020/01/27/ee-marries-high-fashion-and-hi-tech-bafta-showpiece https://www.campaignlive.co.uk/article/chelsea-fc-unveils-three-next-shirt-sponsor/1671909 The team ran onto the pitch: home team in white; away in green. He raised his phone in salute as the crowd got to its feet. The kit lit up with travel brands’ logos and the offer ad swept across the players as they stood for the anthems. His adblocker usually stopped trackers … [Read more…]
Football’s tactical switch We’re through to the last selection. I’ve dreamed he’d be signed since before he was born and he’s almost there. Once we saw he wasn’t great with the ball, we put the effort into building up his other sports skills. We made him practice. Hour after hour with his phone. We’re not … [Read more…]