The Speculation Studio

Dispatch from an advertising future #80

August 13, 2020 by What if..?

https://www.gizmodo.co.uk/2020/08/the-bbcs-new-drama-uses-all-your-device-speakers-for-extra-immersion/

They were short stories. Fragments. “Dispatches” the author called them. Like reports from the frontline they were imagist miniatures. They’d drop day-by-day in her feed forming a patchwork of pictures. But now, like the eyes in a renaissance portrait, they followed her. The bedroom speaker woke her with a tale. The fridge picked up the theme as she reached for the milk and she found the same character in the livingroom as it became her office. The dispatches became a single “surround story” as ideas and characters appeared and reappeared on different screens and speakers. A message drip, drip, dripped.

Posted in: speculations Tagged: BBC, creativity, sound, voice

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