The Speculation Studio

sound

AI, NIL, and Zero Trust Authenticity

April 22, 2023 by What if..?

https://stratechery.com/2023/ai-nil-and-zero-trust-authenticity/ It had to happen: the Emperor’s New Clothes moment. It wasn’t a young boy, it was just a journalist in the reception area who did the doubletake. The Synth had worked fine in Teams meetings, videos, phone calls. The perfect voice for our brand. Scuplted to reflect our heritage, our values. Completely seamless until … [Read more…]

Posted in: speculations Tagged: artificial intelligence, class, sound

Dispatch from an advertising futures #250

June 27, 2022 by What if..?

This site lets you listen to nature sounds from all over the world https://www.theverge.com/2022/6/24/23180360/earth-fm-nature-sounds-soundscapes-environment He scrolled through the playlist until he found something his wearable said matched his mood and fitted with the ambience. The carefully blended, personalised soundscape enveloped him. The binaurals positioned the hum of a passing conversation behind his left shoulder. He … [Read more…]

Posted in: speculations Tagged: future of work, sound

Dispatch from an advertising future #88

August 25, 2020 by What if..?

https://voicebot.ai/2020/08/24/facebook-shares-software-to-teach-robots-how-to-navigate-by-sound/ He wasn’t lazy. After a hard day at the kitchen table, he deserved some downtime, and besides The Owl (™) made the house safer. Noises from the baby’s room? Silently pop in and check. Delivery at the door? Hover over, unlock and take the parcel – socially distanced delivery. The homedrone was a silent … [Read more…]

Posted in: speculations Tagged: artificial intelligence, family, smarthome, sound, voice

Dispatch from an advertising future #83

August 18, 2020 by What if..?

https://voicebot.ai/2020/08/17/apple-patents-context-sensitive-hearable-technology/ The music dimmed as she waited for the selfdrives to pass, electric silence retuned as bicycle bells – her chosen option. She pushed the buggy past the store. SmartShuffle (™) reordered tracks that were also in her workout playlist up the queue. She glanced at the latest athletech clothing but she was late. But … [Read more…]

Posted in: speculations Tagged: Apple, family, sound, voice, wearables

Dispatch from an advertising future #80

August 13, 2020 by What if..?

https://www.gizmodo.co.uk/2020/08/the-bbcs-new-drama-uses-all-your-device-speakers-for-extra-immersion/ They were short stories. Fragments. “Dispatches” the author called them. Like reports from the frontline they were imagist miniatures. They’d drop day-by-day in her feed forming a patchwork of pictures. But now, like the eyes in a renaissance portrait, they followed her. The bedroom speaker woke her with a tale. The fridge picked up … [Read more…]

Posted in: speculations Tagged: BBC, creativity, sound, voice

Dispatch from an advertising future #43

May 23, 2020 by What if..?

https://voicebot.ai/2020/01/28/facebook-makes-new-99-99-ai-navigation-model-open-source/ The playlist filled the room as soon as the new soundbar found the network. The music swept around the room creating the sort of soundstage Alex’s father had needed endless speakers and wires to create. And he’d had to get up to ‘change the disc’. She smiled and said “TV” and as the music … [Read more…]

Posted in: speculations Tagged: retail, sound, voice

Dispatch from an advertising future #23

May 23, 2020 by What if..?

The Podcast Analytics Conundrum The new VRaudio earbuds were worth the increased subscription. Sounds to the left of me, jokes to the right, podcasts that had been wallpaper were now binaural journeys. And then there were the extra stats. Heart Rate, stress levels, respiration all changing depending on the podcast episode she was listening to. … [Read more…]

Posted in: speculations Tagged: podcast, sound, wellness

Dispatch from an advertising future #18

May 23, 2020 by What if..?

Bacardi jumps on ASMR bandwagon with ‘Sound of rum’ campaign She no longer paid for Premium but she didn’t mind. The sensory ads didn’t disturb her playlist, they seemed to somehow enhance it. . She knew that the binaural birdsong was surround sound and that the smell of new-mown grass and the feel of the … [Read more…]

Posted in: speculations Tagged: OOH, sound

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