The Speculation Studio

Dispatch from an advertising future #98

September 7, 2020 by What if..?

https://www.warc.com/newsandopinion/news/drop-in-city-centre-footfall-is-local-areas-gain/44063

The city felt less like a zombie movie and more like a nature documentary. The soundscape had changed: you could hear birds and your foot fall on the pavements. There was a new pace: families strolled; flaneurs meandered aimlessly. The landscape was still: no scrolling images on bus shelters or deserted billboards. It was smaller: no giants smiling down. The palette was muted: no bright colours or slashes of light. Subtle semiotics: signs hinted rather than shouted. He wondered about moving from the suburbs with its smartboards and augmented soundscapes. A home in the city. Maybe he was getting old.

Posted in: speculations Tagged: family, OOH, retail, smart cities, wellness

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