smart cities

Ocean Outdoor’s DeepScreen Alive opens up a new world of 3D DOOH theatre

https://www.moreaboutadvertising.com/2023/03/ocean-outdoors-deepscreen-alive-opens-up-a-new-world-of-3d-dooh-theatre For him it was less Back to the Future and more Harry Potter. The city seemed to fold and unfold like the staircases at Hogwarts. An origami sculpture perfectly and intricately constructed as buildings shifted, their facades melting and moving. Characters and words flowed out like endless rain into a paper cup. Everything slithered … [Read more…]

Amazon just opened up its Sidewalk network for anyone to build connected gadgets on

https://www.theverge.com/2023/3/28/23659191/amazon-sidewalk-network-coverage The city was chattering. Countless conversations silently wove patterns across the streets. Animate and inanimate objects talked to each other. Humans and unhumans exchanged greetings and information. A walk across town was a series of short and long chats. The postbox greeted the parcel. The dog had an exchange with a tree. A weather … [Read more…]

Brainwave study proves billboards hit harder on social when they run IRL

https://www.thedrum.com/news/2023/03/21/brainwave-study-proves-billboards-hit-harder-social-when-they-run-irl She’d taken to walking the city when it was that weird space – silent, still, deserted, post… The Pandemic City was gone now, for now, but she still played the flâneur, wandering liminal spaces, peripheral streets. Disused billboards still stood. A memorial to desperate messaging, she thought, still seemingly trying to grab attention. She … [Read more…]

Portable smart projector serves up LG’s smart TV entertainment

https://newatlas.com/home-entertainment/cinebeam-portable-smart-projector-lg-pf510q/ Some of us were planning on throwing blood – well it would look like blood! Some were going for oil. I was going for a slogan. Big, in neon colours. One former graffiti artist had a more creative plan. Mine was just witty. I knew one of us was planning on using baked beans … [Read more…]

Dispatch from an advertising future #187

https://www.campaignlive.co.uk/article/key-ad-trends-driving-in-car-commerce-boom/1726545 The key ad trends driving the in-car commerce boom Today, he wasn’t bothered. The nudge points would have been nice to have, they always were. This week’s ‘partner’ seemed to have a great offer on but, no, he needed to put his foot down. The display said he was going faster than 80% of … [Read more…]

Dispatch from an advertising future #175

https://www.adweek.com/performance-marketing/stella-artois-solstice-celebration-hybrid-events/ Stella Artois’ Solstice Celebration Shows Its Evolving Approach to Hybrid Events The sun was setting at the end of the city street as we arrived. We’d not been here for… oh I lose track. When you’ve pace-shifted that happens. How many years ago did we leave? Work hasn’t changed thanks to The System but … [Read more…]

Dispatch from an advertising future #148

https://www.pcgamer.com/noveto-soundbeamer-sci-fi-speaker-brainhole/ He remembered the city. Deeper than a normal Sunday. The tyres of his bike echoed on the tarmac. He’d heard birds. The sound of the few bits of litter. Zombie. Post-apocalyptic, the tabloid cliches weren’t outrageous. An urban anechoic chamber. But that was then. Now the traffic was back. Footsteps. Mobile halfalogues. Even the … [Read more…]

Dispatch from an advertising future #98

https://www.warc.com/newsandopinion/news/drop-in-city-centre-footfall-is-local-areas-gain/44063 The city felt less like a zombie movie and more like a nature documentary. The soundscape had changed: you could hear birds and your foot fall on the pavements. There was a new pace: families strolled; flaneurs meandered aimlessly. The landscape was still: no scrolling images on bus shelters or deserted billboards. It was … [Read more…]

Dispatch from an advertising future #34

https://www.technologyreview.com/2019/11/15/238341/privacy-pew-research-data-collection-big-tech-facebook-google-apple/ She’d stayed longer than planned. It was dark. She could wait until someone was heading her way but why couldn’t she walk her own streets alone? She could call a driverless but it was a nice evening. She made her excuses and as the cold air hit her, she tapped her earpiece: “OK, WatchMe,” … [Read more…]