Upfronts season hots up and London hosts Advertising Week Europe: The Week Ahead
The bar was full of course. The slot on the programme that reluctant budget holders had agreed was a reason to sign off the ticket. Deal-making. Intelligence gathering. Networking. Small talk becoming professional flirting. Seasoned handshakers worked the room. The best scanned and honed in with complete focus. The mindfulness app positioned the breathing animation in his peripheral vision. The levels stabilised as he entered the bar and looked for a nametag with a flag above it. He moved towards her, smiling. His hands were sweating. It didn’t matter: she was in the PictureHouse, he was safe at his desk.