events

Advertising Week Briefing: How AI is expected to dominate this year’s conference

https://digiday.com/marketing/advertising-week-briefing-how-ai-is-expected-to-dominate-this-years-conference/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss It’s good to get ‘out of the office’. Well of course I’m not really OOO, we never are. Always a message to respond to, a vital piece of information that only I seem to know that someone needs! But the chance to get some new knowledge and of course to network. The contacts and … [Read more…]

AI at Cannes -How Artificial Intelligence Showed Up On The Croisette

https://adage.com/article/special-report-cannes-lions/ai-cannes-how-artificial-intelligence-showed-croisette/2500816 He’d been able to convince his boss to send him on condition that he did a report when he got back. “I want to know what was hot, what I need us to focus on,” she’d said. That was going to be easy. It was everywhere. Even panels that were ostensibly about something else, … [Read more…]

The lowdown from Advertising Week Europe 2023

https://the-media-leader.com/the-lowdown-from-advertising-week-europe-2023/ I cover all sorts of events. Real world and virtual. The organisers are glad to have me. My coverage extends their reach of course and their sponsors like it too. I’m not their PR though. I am objective, sometimes even critical. Entertaining as well as informative. I pick the focus. I’m closer to our … [Read more…]

Dispatch from an advertising future #238

Upfronts season hots up and London hosts Advertising Week Europe: The Week Ahead https://adage.com/article/marketing-news-strategy/marketing-and-media-events-may-16-may-22-2022/2417286 The bar was full of course. The slot on the programme that reluctant budget holders had agreed was a reason to sign off the ticket. Deal-making. Intelligence gathering. Networking. Small talk becoming professional flirting. Seasoned handshakers worked the room. The best … [Read more…]

Dispatch from an advertising future #195

https://adage.com/article/digital-marketing-ad-tech-news/roblox-adds-listening-parties-musicians/2368076 Roblox adds listening parties, extending the reach musicians can have on its platform It’s around here somewhere. It’s gotta be. I know it doesn’t look like the sort of place but this is definitely it. This was the address I got. It’s exactly where they’d play. You can keep those big arenas, those soulless … [Read more…]

Dispatch from an advertising future #91

https://techcrunch.com/2020/08/26/spotify-is-developing-a-virtual-events-feature/ https://www.adweek.com/retail/spotify-created-an-ai-powered-avatar-of-the-weeknd-for-a-personalized-listening-experience/ She’d seen them “real live” in The Before and been “at their v-gigs” three times since. Through the right interface they were good. The 4D headset had made her sick but maybe that was the dancing. A good screen and binaurals worked. And she liked the YouHad2BThere (™) they used to stop people … [Read more…]

Dispatch from an advertising future #48

https://www.warc.com/newsandopinion/news/eurosportbuildsbiometricbenchmarks/43318 The good thing about a conference in a cinema was the seats. They’d been designed for comfort: blockbuster, popcorn comfort. Cup holder on the left, emotion panel on the right. She settled in for the first of her boss’ two appearances that year. She knew what she had to do. She took a deep … [Read more…]