Look, isn’t there a dial somewhere? Alright, I’m old fashioned and I don’t “get it” but just explain it to me in simple terms. Let me explain how it used to be. Some guys came up with an idea for an ad. They made it. They sent it through to us and we approved it, or not. It ran. Everyone was happy. If the ad wasn’t quite right we told them to change it… “Hit them harder”, “no, we can’t say that”. We turned the attack up or down, if you like. Hasn’t your clever AI thing got a dial?