Look, we’ve worked very hard on this. You convinced me it was a good idea to enlist a celebrity and… I agree, you were right. It’s gone viral (apparently that’s the word). I don’t get the sense of humour or the references but the audience clearly does. Views and engagement were all heading in the right direction. But… you assured me this was an exclusive. Our celebrity. Our content. Our influencer. Now my kids tell me, it’s everywhere. Same personality, same attitude. Different jokes maybe but essentially, it’s the same AI. Cloned you say? And there’s nothing we can do?