We’ve been round and round the houses on this. He’s the client so we have to keep listening but the new CMO is, well the profanity filter is on so I’ll let you imagine. He just doesn’t seem to hear what we’re saying. We appreciate he knows his business and he gets that we are experts in our field but it’s like he can’t bring himself to listen, to take time to understand. He probably says the same thing about us to be fair. We’re talking different languages. I’ll see if he’ll agree to a translator on the next call.