Look, we’re in a rut. We’re not in crisis, just stuck. I refuse to say “outside of the box” but we need some creative thinking, different thinking, innovation. I’m not talking a brainstorming, blue-sky clichéfest. We need to think about realities but in a different way. We’re not launching a new product but we need some design thinking to… well, imagine. I heard about this speculative fiction thing. Thinking a little way into the future by telling stories about human and unhuman objects. The idea is we get to imagine and innovate. Apparently there’s an AI we can bring in.