Twenty five years. If we were a customer we’d have a label our strategy people could make decks around… When I first started the business I never thought we’d ever be a “grown up”. It was an adventure that Steve and I started for the crack. Look at the pictures from those days. Just Steve and me with bad haircuts, a door as a desk and a cheap computer. Look at this one: the office on that dreadful day… Steve and I side by side. Loyal. Always friends. There’s the proof we stuck together whatever the so-called historians now say.