He remembered coding characters in the old days. There was sculpting the look but the thing he enjoyed most was building the persona, giving the character its behaviours, language, attitudes. Of course things got automated but he could still tinker with the AI. Even working with celebs had been ok. They complained about their face and pecs… but now, all the fun had gone. Since the AI took the live feeds from the celeb it was chaos. They jump on some cause IRL and you suddenly have your hero refusing to fire and making some speech about single sex toilets.