https://adage.com/article/opinion/gen-zers-brand-purpose-means-helping-us-impact-world/2506546 The kettle was boiling. The police had sealed the exits and behind their shields and visors they were settling in. Their iron fist colleagues were waiting in the side streets but the velvet glove was still running the show. Gradually choking, the hope was. Their phones had been blocked but the best network was … [Read more…]
https://www.engadget.com/nicki-minaj-will-be-a-playable-character-in-call-of-duty-051544179.html He remembered coding characters in the old days. There was sculpting the look but the thing he enjoyed most was building the persona, giving the character its behaviours, language, attitudes. Of course things got automated but he could still tinker with the AI. Even working with celebs had been ok. They complained about their … [Read more…]
https://restofworld.org/2023/twitter-lax-moderation-rage-baiting They simply won’t do it. I’ve explained that it’s a ploy, a trick but they just say “no!” It’s not like we’ve ever jumped on the purpose bandwagon. We’ve focused our messages on the product not the business and the product’s value not its “values”. We’ve never changed our avatar in “solidarity” or tweeted … [Read more…]
https://www.ft.com/content/38d04f54-a8b3-435e-b2bd-2f392e3b31f4 He’s worked so hard. You don’t get into the best training academy without putting the hours in. I remember the day the scout called and said he had a place. There was a tear in my eye. He learned from the best. We all saw a great future. It’s not wrong to want your … [Read more…]
https://www.adweek.com/brand-marketing/fear-of-greenwashing-is-forcing-brands-into-greenhushing/ So glad you’ve joined us. You really impressed in the interview. Your passion and commitment really came through. You’ll be a great fit, I’m sure. Now we’ve got all the admin stuff out of the way, you’ve got your equipment to take home, you’re ready to get set up…. There’s just one more thing … [Read more…]
https://www.campaignlive.co.uk/article/purpose-purpose/1812268 She tested the app and more importantly the connection to her wearable. She ramped the sensitivity up a bit, it’d drain the battery churning the data but it was only for during the interview. She double checked: alerts were on. Good. The company was set. The likely interviewers selected. She read the initial report … [Read more…]
https://adage.com/article/opinion/activist-advertising-how-brands-and-agencies-can-work-positive-change/2461951 It had been great. They didn’t know what hit them. We were so many steps ahead. None of their systems were safe from us. We went where we wanted, did what we wanted. Yes, sometimes it was on the edge of legal but… Heh. Some of us were doing it just because we could. … [Read more…]
Are consumers tired of ‘awareness’ messaging on Earth Day? https://www.campaignlive.com/article/consumers-tired-awareness-messaging-earth-day/1753748 It’s an arms race really. No sooner do I install then they find a way round it. It’s my device, why should I have to see them. They get in the way of the stuff I want to see. Every site I visit. Every click … [Read more…]
OpenAI’s DALL-E AI image generator can now edit pictures, too https://www.theverge.com/2022/4/6/23012123/openai-clip-dalle-2-ai-text-to-image-generator-testing We’re loved. Our brand has not suffered a crisis since we handed our image over to Text2Image (™). We’ve all watched our brand seamlessly respond to the conversations, always staying one step ahead of the trends, the debates and the traps, while allowing us … [Read more…]
Google Docs will start nudging some users to write less dumbly https://www.theverge.com/2022/4/1/23005972/google-docs-assisting-writing-active-voice-concise-inclusive-language-inappropriate-words Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor here. It should work very … [Read more…]