purpose

For Gen Zers, Brand Purpose Means Helping Us Impact The World

https://adage.com/article/opinion/gen-zers-brand-purpose-means-helping-us-impact-world/2506546 The kettle was boiling. The police had sealed the exits and behind their shields and visors they were settling in. Their iron fist colleagues were waiting in the side streets but the velvet glove was still running the show. Gradually choking, the hope was. Their phones had been blocked… Read the rest

Nicki Minaj will be a playable character in Call of Duty

https://www.engadget.com/nicki-minaj-will-be-a-playable-character-in-call-of-duty-051544179.html He remembered coding characters in the old days. There was sculpting the look but the thing he enjoyed most was building the persona, giving the character its behaviours, language, attitudes. Of course things got automated but he could still tinker with the AI. Even working with celebs had been… Read the rest

This fascist clothing company hopes you’ll tweet about how offensive it is

https://restofworld.org/2023/twitter-lax-moderation-rage-baiting They simply won’t do it. I’ve explained that it’s a ploy, a trick but they just say “no!” It’s not like we’ve ever jumped on the purpose bandwagon. We’ve focused our messages on the product not the business and the product’s value not its “values”. We’ve never changed our… Read the rest

Fear of Greenwashing Is Forcing Brands Into Greenhushing

https://www.adweek.com/brand-marketing/fear-of-greenwashing-is-forcing-brands-into-greenhushing/ So glad you’ve joined us. You really impressed in the interview. Your passion and commitment really came through. You’ll be a great fit, I’m sure. Now we’ve got all the admin stuff out of the way, you’ve got your equipment to take home, you’re ready to get set up….… Read the rest

Activist advertising—how brands and agencies can work for positive change

https://adage.com/article/opinion/activist-advertising-how-brands-and-agencies-can-work-positive-change/2461951 It had been great. They didn’t know what hit them. We were so many steps ahead. None of their systems were safe from us. We went where we wanted, did what we wanted. Yes, sometimes it was on the edge of legal but… Heh. Some of us were doing… Read the rest

Dispatch from an advertising future #220

OpenAI’s DALL-E AI image generator can now edit pictures, too https://www.theverge.com/2022/4/6/23012123/openai-clip-dalle-2-ai-text-to-image-generator-testing We’re loved. Our brand has not suffered a crisis since we handed our image over to Text2Image (™). We’ve all watched our brand seamlessly respond to the conversations, always staying one step ahead of the trends, the debates and… Read the rest

Dispatch from an advertising future #217

Google Docs will start nudging some users to write less dumbly https://www.theverge.com/2022/4/1/23005972/google-docs-assisting-writing-active-voice-concise-inclusive-language-inappropriate-words Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor… Read the rest